At almost every award show inworld The Chainsmokers are either performing or nominated for a prize for their impressive list of hits in the electronic music genre. What sets the duo apart from many of their contemporaries is the fact these two DJ’s are known for their appearance and impressive style as they are for their music in a sector of the music industry usually reserved for those who are rarely seen by their fans.
Since the late 1980s and early 1990s the superstar DJ has been employed and adored by their fans but rarely steps out from behind the DJ booth leaving the guest performers on recordings to complete the majority of the publicity for any release. When Andrew Taggart made his way from Maine to New York to join Alex Pall as one of The Chainsmokers, the DJ duo made the decision to step out and become performers in their own right.
Alex Pall began his career as The Chainsmokers prior to the arrival of Andrew Taggart in New York and was already well-known in New York as a DJ who had an impressive sense of style and marketing before the current incarnation of The Chainsmokers was established. The creative partnership between Pall and Taggart was so impressive that it inspired Pall to quit his day job and work full-time on music and developing the marketing aspects of the band; Pall himself credits Taggart with being a musical genius who allows his DJ partner to create the distinctive style of the brand for marketing purposes.
Perhaps the most impressive aspect of the growth of The Chainsmokers has been the willingness of both Alex Pall and Andrew Taggart to explore the chances on offer for them to extend their musical abilities beyond those usually expected of DJ’s. Not only have the duo entered the writer’s room and played a role in the development of the majority of their most famous songs but they have also been willing to provide vocals for their recordings which have only added to their position as one of the most creative and important acts of the 21st-century.