Lori Senecal has a unique way of turning what is impossible into the possible. Her love of business came about in high school when she couldn’t get on her high school gymnastics team because of her height, but she didn’t let that stop her and became a coach instead. With that decision came lessons about what it is like to make the decisions, come up with a plan, and lead a team. Lori stresses that positive thinking is key, and to believe that something will work, not if.
Lori graduated from McGill University with a Bachelor of Commerce degree in Marketing and Finance. After working with McCann Erickson/Worldwide for several years and being a co-founder of TAG Ideation, she became President and CEO of Kirshenbaum Bond Senecal & Partners in 2009. While there her style, talent, and her personality showed through and thanks to her leadership, KBS is currently a global agency with over 800 employees. She became the reigning queen of advertising with her input on such ad campaigns as BMW, American Express, Vanguard, Boar’s Head, HomeGoods, and Victoria Secret Pink.
Lori Senecal is currently with Crispin Porter, & Bogusky as Global CEO and has been with them since March, 2015 and in addition; President and CEO of MDC Partners since summer 2014. While at CPB, Lori is managing the eight international offices and the global expansion of the company. She is fluent in French and believes great advertising is no different than having great style. Lori’s success has a lot to do with her drive, knowledge, and the ability to be positive as well as tough. Not only that, but she thinks that before meeting a potential client, it is best to know everything about the client and the company they represent so you are not walking into a meeting blind.