Lori Senecal is the Global CEO of CP+B, http://www.adweek.com/news/advertising-branding/lori-senecal-named-president-ceo-mdc-partner-network-159416. She is the former Global Executive Chairperson at KBS. Lori was committed to the global growth and vision of the agency while working at KBS. She was able to implement the strategic plans of the agency. KBS became the “Brand Agency or the Inventive World” under her leadership. Lori firmly believes that true invention is the key to successful brands. Lori was in charge of KBS Ventures, KBS Spies & Assassins, and KBS Content Labs. According to Huffington Post, Lori encourages employees to discover the career of their choice. She has incubated and assisted numerous passion projects pitched by employees via agency-wide invention competitions so as to inspire and incentivize employees throughout the agency.
Lori Senecal was able to grow the domestic agency of KBS from 250 people to more than 800 individuals. It is for this reason that KBS is termed as one of the “Crain’s Best Places to Work in New York City.” Ad Age also listed the agency as one of the Standout Agencies for three years in a row. Lori Senecal was the President at the Flagship New York Office of McCann Erickson before going to work at KBS. She previously worked as the Global Chief Innovation Officer at McCann Worldgroup.
Lori is the founder of a marketing specialty unit for young adults known as Ideation. Lori gives her thought on leadership and industry insight through television appearances, speaking engagements, op-eds, and award juries. Lori was named by Ad Age as the Woman to Watch in 2014. She received the Quantum Leap Award at the AWNY Game Changer Awards. Lori was the Jury chair at the Isaac Awards which honors invention. Lori is also the founder of the Isaac+ Award which is meant to celebrate student inventions. She is a board member of MDC Partners, Inc. Lori firmly believes that the power of culture can bring about positive change. Lori aims at creating a culture that inspires people. Lori has been able to gain a lot of experience and expertise throughout the many years she has been in practice. Visit her crunchbase page for more information.