How Don Ressler and Adam Goldenberg Built Their Online Ecommerce Business Empire

Don Ressler is a commercially successful entrepreneur. His e-commerce startups have gone ahead to become huge brands. He is one of the co-founders of Intelligent Beauty Inc. and its subsidiaries. He is also a co-CEO at the company, which he started with his friend and business associate Adam Goldenberg.

Alena Media
Don Ressler and Adam met in 2001 when the latter’s company Intermix Media purchased Ressler startup, The two immediately clicked and teamed up to create Alena Media, an e-commerce and advertising division of Intermix Media. The division generated millions in revenue and soon became the company’s highest revenue earner and profit center.

In 2005, News Corp acquired Intermix Media. Unfortunately, the deal saw Alena Media left on the side lines and the once profitable e-commerce business started to decline on Bloomberg. This led the two partners to leave Alena Media to explore new options.

Intelligent Beauty, Inc.
Adam and Ressler knew they had the skills and experience needed to excel in online performance advertising. They gathered several former employees of Alena Media and together, they brainstormed ideas on their next online venture. Two weeks later, they formed Brand Ideas that later became Intelligent Beauty.

The company’s first direct-to-consumer brand was DERMSTORE. DERMSTORE operated as an online marketplace that offered cosmetics and skincare products to consumers. After two years, SENSA weight loss system was launched. Ressler and Adam brought in Brett Brewer as the brand’s CEO and Dr. Alan Hirsch as head product developer. To date, the two subsidiaries are performing exceptionally well on their respective online marketplaces.

JustFab, Inc.
In 2010, JustFab was launched as an online subscription fashion retailer. In 2011, Kimora Lee Simmons joined JustFab as the creative director and company President. In the same year, the company received a $33 million capital input from Matrix Partners. By the end of the year, JustFab’s online subscription was 4 million members. Subscription surpassed the 6 million mark in 2012 resulting in a successful series B funding that raised $76 million.

After the success of JustFab, Ressler and Adam realized that there was a huge online demand for quality fashion products on In 2013, FabKids was launched. During the same year, JustFab acquired The Fab Shoes, a European e-commerce site. This acquisition allowed the company to penetrate European markets like France and Spain. Later that year, Fabletics was born and rival company ShoeDazzle was acquired.

Don Ressler has reiterated on numerous occasions that finding the right business partner is an important factor when building a strong business.

Learn more about Don Ressler:

Igor Cornelsen Has Done Great Things With His Career

Igor Cornelsen is a man who has always cared about doing things right in his career. He realized long ago that a lot of hard work would have to be put in in order for him to succeed at the things that he was doing, and he was fine with that. He was willing to put in hard work if that meant success in the future.

Igor Cornelsen is a great example to everyone about how one should be dealing with their career. He has given the work that he has done his all, and because of all that he has put into his work he has become very knowledgeable about the stock market. Igor Cornelsen on yolasite has learned more about it than most others know, and he has shared some of the knowledge that he has gained with others, so that they can do well when they are investing. He is not only a smart man who has decided to do things himself so that he can be regarded as someone who knows a lot about a subject, but he is also a man who cares for others and who is willing to give of himself to make sure that they do well in what they are setting out to do.

Igor Cornelsen is a stock market businessman who has taken his time learning about the stock market because that is what he felt was best to do. He always held to his own convictions, and he did all of the things that he wanted to do with his life. There are many things that make him a good example to those who are wanting to have a good career, and that is just one of many things he’s done right. Igor Cornelsen is a man who has done great things with his career, and he is someone who deserves respect.

High Yield & Distress Investing Expert James Dondero

High Yield investments are popular among those with plenty to risk as James Dondero can vouch for with his mastery and skill at handling billions of investment portfolios for his high end clients. The main attraction for these transactions are the long-only high yield alternative investments in the credit market along with middle market business distressed loans. Who is James Dondero and how did he become such a high yield consultant and successful credit market hedge fund manager? He is currently the President and Co-Founder of Highland Capital Management (HCM)headquartered in Dallas, Texas. With over three decades of hands on funds management beginning in the credit products industry with $1 Billion in credit accounts to manage he has become one of the most respected and qualified credit and equity-debt funds managers that can be found.

He graduated with two majors, Accounting and Finance at the top of his class, Beta Gamma Sigma, Beta Alpha Psi from the University of Virginia and from the McIntire School of Commerce respectively. He continues to hold current his Certification in Management Accounting, (CMA) and he also is awarded the privileged qualification the Chartered Financial Analyst (CFA) title.

There are a wide variety of products available to investors in the alternative credit investment market. While at Highland Capital Management, President Dondero has worked with his experts to craft some innovative new products such as the Collateralized Loan Obligation (CLO). Although debt purchases have been around for many years, these types of investment products are very suitable for the current market advancements and economic conditions. These CLOs attract investors who have distinct preferences and James Dondero is highly qualified to offer the kind of service and advice to those who fit well to these particular investments. Other items that are more familiar with the debt-equity market showcase are the award winning packages such as hedge funds, private equity funds, REITs, ETFs and institutional separate accounts.

Aside from his activities as President of HCM, he serves as a board member on the boards of MGM Studios and American Banknote. He is also Chairman of the Board for Cornerstone Healthcare, CCS Medical, and Nexbank. With such a vast array of successful ventures on his plate, James Dondero, CMA, also has a wide range of philanthropic interests where he gives his resources and time. Some of his top initiatives are education, veteran’s affairs and public policy making.

James Dondero worked as a ground up strategist in the build out of the GIC Subsidiary of Protective Life, with managing funds of $2 billion dollars as the Chief Investment Officer, between 1989 to 1993. He started all of his investment management duties soon after earning his degrees in 1985 as Corporate Bond Analyst for American Express, where he was soon promoted to Portfolio Manager. He has so much experience in the credit markets that it would be difficult to find anyone more qualified than he is for alternative investment management.