Fabletics Relies on Customer Satisfaction

Fashion companies have to use special marketing strategies to attract new customers. Fashion is something that’s increasingly important to people’s emotional confidence. Launching a fashion in today’s e-commerce market isn’t easy. Amazon controls 20 percent of the market, regardless of the type of fashion. When it comes to activewear, that market is also dominated by brands like Under Armour and Lululemon.

As hard as it is to launch a successful activewear brand, that’s exactly what Fabletics did. Launched four years ago, Fabletics is now generating over $250 million revenue a year. Last year, Fabletics sales increased 43 percent.

A lot argue that Fabletics won’t be as successful if Kate Hudson wasn’t a co-founder. While having an award-winning actress as a partner certainly helps, Kate Hudson contributes more than her fame. She’s the heart and soul of Fabletics. It was her dream of creating activewear lines for all women that made the brand internationally famous.

When Fabletics was still just a dream, she mentioned making lines for all sizes of women. Most activewear brands don’t think about extreme petite or plus-size women. Fabletics creates lines in sizes XXS to 3X. So far, the more than 1.2 million monthly members love the brand’s attention to detail.

It was smart for Fabletics to get in on the activewear movement before too many brands joined. The current activewear market is generating $44 billion a year. Experts say that by 2020, the market will be generating over $80 billion in U.S. sales alone.

Not only is the fashion industry quickly shifting to a new trend, companies’ marketing strategies have to shift with it. It’s not easy for a company to persuade customers to buy their products just using advertising. Consumers no longer trust traditional advertising and marketing. That’s why smarter brands, like Fabletics, started relying on review-centric marketing strategies.

There’s a new form of word-of-mouth advertising called crowd-sourced reviews. These days, with people living such digital lives, customers post their opinions of products and services online. As online shopping grows in popularity, more and more people use these reviews to determine final purchases.

The benefit of these reviews is that online reviews come from genuine people leaving their personal opinion. Very rarely are these people sponsored by companies, so customers trust these reviews as much as a personal recommendation.

Doe Deere Brings Out The Best in Scandal

The well known internet cosmetic company that carries over 2.5 million followers on Instagram has released its latest velvetine addition to its line of makeup. The new addition, Scandal is just another cult-classic of Velvetines lip stick.

Doe Deere, the founder and CEO of Lime Crime is well known in the cosmetic industry for bringing some of the brightest and boldest color choices to the forefront of makeup lovers. The latest edition is one of many liquid to matte lipstick choices available from Lime Crime. Just like all the rest of the makeup choices made by Lime Crime, Scandal is completely vegan free and is approved as Leaping Bunny certified to be cruelty free.

If your interested in Scandal, the makeup choice is filled with depth and drama. It is perfect to be worn by all and displays a high amount of sex appeal. The color choice is great for those who want to look punk as well as a touch of rock and roll. The individuals who use this usually have the “we don’t care” attitude and those who use it, pair it with the bold black eyeliner which screams, look at me.

In order to get the best results, the user should use lip balm 15 minutes before they want to apply Scandal. The excess of the lip balm should be wiped off with a tissue and then the lip balm should be used to create the best pout. The makeup is waterproof but can be used at the end of the day to remove the makeup is a waterproof makeup remover.

Users who use the new color Scandal like how it highlights the lips and brings out the Scandal in all of us. Some users claim that Scandal looks best when served with Trip Diamond Crusher as it works to really highlight someone’s lips as well as bringing out the best by showcasing the undertones of Scandal.

Lime Crime is a makeup company which is stationed in Los Angeles, California. They believe that imperfections is just one way to bring out the most innovative and high performance of an individuals looks.

Marketing Innovations Make Fabulous Successes

Marketing is one of those unique industries where experience and knowledge are not always enough, sometimes you just need a natural flair for the craft or success will continually elude you. With their recent successes in innovating their approach to the marketing realm, there is little doubt that Don Ressler and Adam Goldenberg have that natural flair. From TechStyle and JustFab to Fabletics, these two titans of the marketing world have elevated fashion advertisement into a modern art form.


Though they had a natural gift for marketing goods, they still put in the extra effort to gain the necessary experience to succeed in the industry. Adam had entered into the business realm at the tender age of 15, utilizing his skills to advertise various companies including video games, eventually selling his fledgling company to a larger conglomerate and moving on to greener pastures. Don’s story was much the same, selling his own advertising site to the same conglomerate, and eventually meeting and becoming friends with Adam as they traversed the marketing realm.


The two became fast friends and business partners, working on myriad ventures and standing up advertising sites to cater to specific business’ needs. Don and Adam eventually decided to focus upon fashion, a lucrative industry known to be fickle and at times difficult. The task was never too much for these two savants however, as they zeroed in on customer service and making their sites more user friendly. Their focus on simplifying an individual’s search for the right fit and style, without having to spend a lifetime in physical stores or being frustrated by a clumsy web interfaces, quickly propelled their online endeavors toward greater success. Then came Fabletics, which elevated Adam and Don’s success even further.


Fabletics is the stylish exercise clothing most if not all on Facebook and Twitter have seen advertised in the margin of their web browser. What many do not realize is the effect that Don and Adam had with their behind the scene creativity on this particular brand. Working alongside Kate Hudson, they applied their innovative, customer oriented techniques, which served so well before, to this problem set. They identified key issues to consumers such as the difficulty in finding affordable, stylish plus size exercise clothing, and geared their business toward making them more available. The result was an incredible excess of one million members to their service since 2013, with a steadily growing market. http://www.fundacity.com/don-ressler/

Can’t Wait To Get Colorful With Lime Crime!

The first time I saw people dressed up like unicorns was San Diego Comicon. Now, the unicorn trend is everywhere. I love the bright, fun colors, and my teenage girls insisted we join the trend. I mean, if Starbuck’s is doing it, so should we, right?


After a trip to the local box store yielded nothing in the way of unicorn or extra colorful makeup, the girls and I went online to find options. The site that really caught our eye is Lime Crime; the girls responded to the unicorn/punk/rebel vibe the site has, and I was attracted to the affordability of products.


The first thing we had to purchase was unicorn hair dye. I’m sure you can imagine, I had trepidations about coloring my beautiful blonde girls locks with crazy colors. After all, what if school doesn’t allow it in the fall? The great news with Lime Crime is the dye is only semi-permanent. What this means is if we decide that purple, green, and pink hair is no longer desired, we can wash the color out with shampoo or a color remover.


The next stop in our online shopping odyssey was to look at nail options. My youngest is terrible about biting her nails, so when I saw the “pop-on” nails, I had to put some in our cart. Thankfully because the nails are a fun color, she won’t fight me about putting them on.


My oldest made sure to point out to me the business was founded by a woman. In her recent wonder-woman fueled empowerment movement, this was important to her; so was the fact that the brand is completely vegan and cruelty free. She’s going to be the most colorful and socially minded girl around!


Finally, we had to check out the lipstick. Lime Crime has tons of distinct colors available. I was especially drawn to the Diamond Crushers line. I’m not afraid to admit, I want my lips to glitter!


We checked out, and we are looking forward to getting our purchases shipped to us soon. https://www.urbanoutfitters.com/brands/lime-crime


Women in the Corporate and Business World, and the Inspiration They Get From Susan McGalla

In the modern world, women are increasingly finding their way to the top in as many careers as there exists. Apart from a few cases, discrimination of women in their workplaces is not as rampant today as it used to be some years back. The government has taken measures to ensure that everyone gets a fair pay, a fair representation in executive positions, and reasonable working terms, regardless of their gender. Despite all these achievements, not many women manage to capitalize on the many chances placed at their disposal. This outcome is largely contributed to by the lack of necessary practical skills that are mandatory for career success.


Powerful Women


Despite the scarcity of successful women, the few who have succeeded are giving their male counterparts a good run for their money. Some have taken senior roles in large enterprises while others have established their ventures and are managing them as efficiently as it ought to be. Susan McGalla, the creator of P3 Executive Consulting, LLC, is one of such powerful and significant woman in the business world. Her success story has become an inspiration for many women who are struggling to make an impact in their different careers. Women of McGalla’s caliber are excellent in all they do; they have good negotiation skills, have trustable personalities, and are good when it comes to making business connections.


Susan’s Key Traits


Success did not come easy for McGalla though. To get to her current position, she had to put in a lot of hard work. On top of that, she had to blend passion with confidence and versatility to break into the male-dominated industry. With a clear understanding of how demanding the journey to success is, McGalla had to do everything she could to unleash the potential she knew she had from the onset.


About Susan McGalla


Susan McGalla is an expert in many business areas. She is good at managing talents as well as branding and marketing products in the clothing sector. She once acted as the head and chief merchandising executive at American Eagle Outfitters. McGalla has also held senior positions at companies, such as Wet Seal and Joseph Horne Company, before becoming a private consultant at P3.

How Fabletics Inspires Individuality

There is always that one person who has a very unique style. One thing about her is that she happens to dress in a way that sets her apart from others. She definitely stands out from the crowd. She has a personality that is very different from others in that she seems very confident and content in her own sense of self. While there are a lot of ideas that could come forth about the person, one thing that can be said is that she dresses very well. This can actually have an influence on her confidence levels as an individual.


This type of approach is taken with business as well. Kate Hudson along with other owners of Fabletics have decided that they want to do something unique for the industry as well. Interestingly enough, it encourages people to be unique in their style. It provides a ton of new items that people can look into so that they will be able to find something that fits them well. When they first sign up for the company they are given a survey which is also known as the lifestyle quiz. They answer these questions and then they pay a membership fee.


After signing up, they are then able to look from among the many different items that will catch their fancy. They just have to decide on what items they want to wear. The best part is that people will pick out their individual style and experience an increase in confidence. They will value themselves throughout the day. To make things better, the clothes that they have are tailored to different body types.


People that wear clothes from Fabletics have the potential to impress not only themselves, but others with their style. While they will walk around feeling like they are worth something, they will also get attention from others who are amazed at their sense of style. With Fabletics, people not only get to look good but also be unique. This will not only attract more people but also inspire them to put some creativity into their chosen outfits.


Fabletics is an online retailer shop that deals in women sports wear and accessories. The company is known for its e-commerce platform and has 18 brick and mortar stores. The stores help in serving the customers in an efficient manner. The company came to be after Kate Hudson, Adam Goldenberg and Don Ressler identified a gap in the market as people could not access quality and affordable sportswear. In order to fulfill the need in the market, they launched Fabletics in 2013 to offer people stylish, high quality and affordable active wear. The mission of the company is to ensure that it provides quality gear for people to remain active in their day to day activities. It helps people have the right attire to facilitate movement of people in their activities whether indoor or outdoor. The other good thing about the company is that it sells the cloths at affordable prices and also fosters community cohesiveness.



Fabletics as a company has ventured into different markets from the time it was established. It has stores in Europe, Germany and Canada. In the year 2015, it established a line that deals with men’s sportswear making it an affordable store for both genders. It also experiences online sales due to the e-commerce platform that ensures that people are able to order for the garments despite their locations. The customers are required to create online platforms where they fill in details about their personal preferences in active wear. They are then given personalized recommendations based on these preferences and also trends in the market. This makes it easier for them to shop. Additionally, members get huge discounts and free delivery.



Kate Hudson is an American actress who has risen to power in the acting industry for her great talent in acting. She won globe awards and was nominated for the academy awards for the best supporting actress. She has featured in a number of films that have made her famous over the years. Throughout her life she has been in the lime light for acting and being part of global charity event. She is a mother of two and a fashion taste maker. Her passion for helping women and empowering them to lead a healthy life led her to coming up with a company Fabletics. The company that offers good quality sports gear for the women to help them lead a great life.



Kate Hudson is the mind behind the organization, she has a passion for helping people especially women. She encourages them to stay fit and healthy in their day to day activities. She embraces the culture of staying healthy to ensure that people live a happy life. The organization also goes further to encourage people to live their passion everyday so that they are happy and live a great life. The company places itself in a position where it assists people by giving them the appropriate active wear. This is to ensure that they are in a position to achieve a healthy lifestyle.


Why every fashion lover should try Fabletics clothing

If you are a fashion lover, then you may have already heard of Fabletics, a leading company that sells activewear clothing at extremely discounted prices. As most customers advocate, it is one of the best deal any buyer can find. Fabletics itself is a company founded by celebrity Kate Hudson. She was excited in the recent opening of a new store at the International Marketplace. The opening marked the latest launch in a series of new stores as the company continues to grow beyond the brick and mortar store. Since it was created, Fabletics has strived to sell fashionable activewear clothing at affordable prices.


Fabletics has increasingly grown and won the hearts of many fashion lovers. The company has expanded its stores across different locations. What is unique about Fabletics is that they offer membership to get clothing at extremely discounted fees. By only paying $25 on a monthly basis, you can get your entire outfit shipped to your doorstep. Other perks that come with the membership is that you can get affordable and trendy athletic apparel. The deeply discounted packages will make your first purchase extremely desirable.


You may want to become a VIP member to get multiple additional offers and perks. Without the membership tag, you get a three piece Fabletics outfit shipped to you at a price of $100. However, with the membership option, you can only pay $49.95 and get the same outfit. Discounts among different clothing vary, you can always find clothing that are profoundly discounted. Shipping has always been free for VIP members. Fabletics has made it possible to stay fabulous with your activewear apparels. The founder of the company, Kate Hudson, speaks highly of the clothing company. The affordable nature and ability to remain at the top of fashion trends makes Fabletics a number one choice for many fashion enthusiasts.


The kind of clothing sold by the company is incredibly unique. The company has made it possible to customize clothing according to one’s interests. If you love to exercise and run during winter months, then the firm has the right clothing for you. You can find a broad range of products that will be suitable for heating during your running months. One of the most sold items is the Kenna Hoodie; it comes with an insulating layer that is both thick and breathable. It has a double layer to offer enough warmth. The unique style and design with the clothing makes it ideal for wear both in and out of the gym.

How Don Ressler and Adam Goldenberg Built Their Online Ecommerce Business Empire

Don Ressler is a commercially successful entrepreneur. His e-commerce startups have gone ahead to become huge brands. He is one of the co-founders of Intelligent Beauty Inc. and its subsidiaries. He is also a co-CEO at the company, which he started with his friend and business associate Adam Goldenberg.

Alena Media
Don Ressler and Adam met in 2001 when the latter’s company Intermix Media purchased Ressler startup, FitnessHeaven.com. The two immediately clicked and teamed up to create Alena Media, an e-commerce and advertising division of Intermix Media. The division generated millions in revenue and soon became the company’s highest revenue earner and profit center.

In 2005, News Corp acquired Intermix Media. Unfortunately, the deal saw Alena Media left on the side lines and the once profitable e-commerce business started to decline on Bloomberg. This led the two partners to leave Alena Media to explore new options.

Intelligent Beauty, Inc.
Adam and Ressler knew they had the skills and experience needed to excel in online performance advertising. They gathered several former employees of Alena Media and together, they brainstormed ideas on their next online venture. Two weeks later, they formed Brand Ideas that later became Intelligent Beauty.

The company’s first direct-to-consumer brand was DERMSTORE. DERMSTORE operated as an online marketplace that offered cosmetics and skincare products to consumers. After two years, SENSA weight loss system was launched. Ressler and Adam brought in Brett Brewer as the brand’s CEO and Dr. Alan Hirsch as head product developer. To date, the two subsidiaries are performing exceptionally well on their respective online marketplaces.

JustFab, Inc.
In 2010, JustFab was launched as an online subscription fashion retailer. In 2011, Kimora Lee Simmons joined JustFab as the creative director and company President. In the same year, the company received a $33 million capital input from Matrix Partners. By the end of the year, JustFab’s online subscription was 4 million members. Subscription surpassed the 6 million mark in 2012 resulting in a successful series B funding that raised $76 million.

After the success of JustFab, Ressler and Adam realized that there was a huge online demand for quality fashion products on perezhilton.com. In 2013, FabKids was launched. During the same year, JustFab acquired The Fab Shoes, a European e-commerce site. This acquisition allowed the company to penetrate European markets like France and Spain. Later that year, Fabletics was born and rival company ShoeDazzle was acquired.

Don Ressler has reiterated on numerous occasions that finding the right business partner is an important factor when building a strong business.

Learn more about Don Ressler: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/

Dr. Jennifer Walden Practices In Austin Texas Again

Jennifer Walden comes back to her hometown of Austin Texas to open her satellite office and raise her twin sons in the town she was raised in. Jennifer is a well-known surgeon and a writer. She loves going on television to do talk shows. Jennifer is the daughter of a well-known dentist. Her mother is a surgical nurse that influenced her decision to be in the medical field. She received her medical degree from the University of Texas before heading off to New York where she did her intern and some teaching. Her friends and colleagues were some of the people that voted her as in the running for Best beauty surgeon in America.

Jennifer Walden recently appeared on an ABC talk show discussing the myths about women’s vaginal rejuvenation. She took time discussing the way a woman thinks about her private areas and the way men think about women’s private areas. She discussed Labiaplasty to decrease the size of the woman’s genitalia. She discussed the unrealistic expectations men have about women’s genitalia. Jennifer made sure she helped people understand how important it is for women to like their private parts and the way they look.

Jennifer is a wonderful plastic surgeon
. She deals with minimally invasive procedures such as Laser surgery and Botox. She also deals with the harsher things that come up such as skin graphs and plastic surgery to repair burn victims. Jennifer loves speaking at events such as mommy makeovers and the American Airlines Association. She works hard to help out celebrities that are requesting plastic surgery and cosmetic surgery. Since there is always a risk when doing any type of surgery, Jennifer makes sure she is in the loop and up to date on procedures.

After work is the best time of the day. Jennifer gets to spend time with her children. They love going to the park, playing in the yard, and visiting with family. Jennifer loves taking her boys to ballgames. In highschool she was voted All-state for her involvement in soccer. Austin Texas is one of the best towns for people to raise their children because the family atmosphere is perfect.