Fabletics Relies on Customer Satisfaction

Fashion companies have to use special marketing strategies to attract new customers. Fashion is something that’s increasingly important to people’s emotional confidence. Launching a fashion in today’s e-commerce market isn’t easy. Amazon controls 20 percent of the market, regardless of the type of fashion. When it comes to activewear, that market is also dominated by brands like Under Armour and Lululemon.

As hard as it is to launch a successful activewear brand, that’s exactly what Fabletics did. Launched four years ago, Fabletics is now generating over $250 million revenue a year. Last year, Fabletics sales increased 43 percent.

A lot argue that Fabletics won’t be as successful if Kate Hudson wasn’t a co-founder. While having an award-winning actress as a partner certainly helps, Kate Hudson contributes more than her fame. She’s the heart and soul of Fabletics. It was her dream of creating activewear lines for all women that made the brand internationally famous.

When Fabletics was still just a dream, she mentioned making lines for all sizes of women. Most activewear brands don’t think about extreme petite or plus-size women. Fabletics creates lines in sizes XXS to 3X. So far, the more than 1.2 million monthly members love the brand’s attention to detail.

It was smart for Fabletics to get in on the activewear movement before too many brands joined. The current activewear market is generating $44 billion a year. Experts say that by 2020, the market will be generating over $80 billion in U.S. sales alone.

Not only is the fashion industry quickly shifting to a new trend, companies’ marketing strategies have to shift with it. It’s not easy for a company to persuade customers to buy their products just using advertising. Consumers no longer trust traditional advertising and marketing. That’s why smarter brands, like Fabletics, started relying on review-centric marketing strategies.

There’s a new form of word-of-mouth advertising called crowd-sourced reviews. These days, with people living such digital lives, customers post their opinions of products and services online. As online shopping grows in popularity, more and more people use these reviews to determine final purchases.

The benefit of these reviews is that online reviews come from genuine people leaving their personal opinion. Very rarely are these people sponsored by companies, so customers trust these reviews as much as a personal recommendation.

How Fabletics Inspires Individuality

There is always that one person who has a very unique style. One thing about her is that she happens to dress in a way that sets her apart from others. She definitely stands out from the crowd. She has a personality that is very different from others in that she seems very confident and content in her own sense of self. While there are a lot of ideas that could come forth about the person, one thing that can be said is that she dresses very well. This can actually have an influence on her confidence levels as an individual.


This type of approach is taken with business as well. Kate Hudson along with other owners of Fabletics have decided that they want to do something unique for the industry as well. Interestingly enough, it encourages people to be unique in their style. It provides a ton of new items that people can look into so that they will be able to find something that fits them well. When they first sign up for the company they are given a survey which is also known as the lifestyle quiz. They answer these questions and then they pay a membership fee.


After signing up, they are then able to look from among the many different items that will catch their fancy. They just have to decide on what items they want to wear. The best part is that people will pick out their individual style and experience an increase in confidence. They will value themselves throughout the day. To make things better, the clothes that they have are tailored to different body types.


People that wear clothes from Fabletics have the potential to impress not only themselves, but others with their style. While they will walk around feeling like they are worth something, they will also get attention from others who are amazed at their sense of style. With Fabletics, people not only get to look good but also be unique. This will not only attract more people but also inspire them to put some creativity into their chosen outfits.

4 Juicy Balms That Will Nourish And Sooth Even The Most Chapped Lips

Spring is here and it’s that special time when the heavy coats are coming off and people begin to break out their shorts and lighter jackets. As the sun shines brighter each day, you know it is time to immerse yourself in the world of citrus flavors. So give your lips some serious sass with these delicious lip balm flavors from EOS.


– Fresh Grapefruit with SPF 30

This sweet but tangy treat keeps your lips hydrated and as AN added bonus offers protection indoors and also outdoors.

– Lemon Twist with SPF 15

Offering a bonus of sun time protection with SPF, this lip balm is sure to put a pep in your step. Soft and smooth lips with a zest will keep those lips energized throughout the day.

– Passion Fruit

Let the fresh taste of passion fruit sweeten your lips with a smooth application and long lasting moisture to keeps your lips soft all day long.

– Summer Fruit

Is it summer time yet? Get an early start with this lip balm that has blueberry, strawberry, and peach flavors infused that is smooth and long lasting. Hop over to this related site.


These juicy lip balms do not contain glycerin and hyaluronic acid which will draw out the moisture in your lips making them dry and possibly cracked.


Find more fantastic details here on https://www.amazon.com/EOS-Organic-Lip-Balm-Pomegranate/dp/B00B6A9KTU.


Instead, EOS contains natural shea butter, jojoba oil, and vitamin E making your lips smooth and soft. EOS lip balms are hypoallergenic and dermatologist tested.


All organic ingredients are in these juice treats. EOS lip balms last for hours without needing to be reapplied and provide instant relief from dry cracked lips. See walmart.com for more.


Try these flavors today, see  target.com.


EOS Lip Balm Is What the Young Generation Desires

The lip balm world is filled with a lot of people that are interested in lip balm that is different from the old school tubes that were previously available. In this day and age there is a lot of talk about the change that is occurring in the lip balm industry, and the colorful spheres are taking a front seat with lip balm consumers.

EOs lip balm has managed to become so much more popular now that there are a plethora of people that are looking for something that is colorful and unique. This is the type of lip balm that has become a popular brand because it presents consumer’s wilth a wide range of options. The flavors are bountiful, and the list appears to just keep on growing. Some people appreciate Medicated Tangerine. Others are gravitating towards Strawberry Sorbet. There are so many EOS lip balm flavors for consumers to explore. This long line of flavors has made it possible for so many people to see the benefits of using EOS lip balm. They have access to long lasting flavors, and this variety tends to excite consumers.

In the beginning this product was something that consumers consider to be an impulse buy. It wasn’t sold everywhere because it was still new to the market. Consumers had to discover it. As the demand grew through celebrity buzz on Facebook, it became evident that this would be the brand that would stand out and even overshadow Chapstick. More stores like Amazon started to carry this brand, and that would drive the consumer demand for it. EOS Lip Balm has become something that people adore, and a large part of that is because it is designed to reach consumers that desire smooth lips. People know that the ingredients are going to keep their lips smooth throughout the day.