TechStyle Takes Over the Billion-Dollar e-Commerce Fashion Retail Industry

In 2016, the eCommerce, fashion, and technology sectors accounted for sales revenues of $72B. By 2021, retail e-commerce is expected to bring in revenues of $116B. Here’s a tale of a little-known e-commerce company soon poised to rival the likes of Amazon, Alibaba, and E-Bay. The amazing e-retail company is called the TechStyle Fashion Group.

CRM Technology

The TechStyle Fashion Group is run by the dynamic investment duo of Don Ressler and Adam Goldenberg. TechStyle uses the latest CRM technology to understand its members’ unique fashion tastes and preferences. TechStyle tracks the social media footprints of its members to figure out the kind of shoes and apparel they love.

VIP Membership

TechStyle made e-commerce history in 2010 by becoming the first footwear brand to have a membership program. VIP members were entitled to price cuts of up to 30% on all products. VIP members got first priority on sales promotions. They also earned redeemable loyalty points for shopping. Free shipping was also included in the VIP package deal. Consumers instantly fell in love with the TechStyle Group. The sales figure skyrocketed to clock 2.5 million pairs of shoes by 2012.

Kate Hudson

As the fashion group expanded, it gave rise to new subsidiaries. By 2016, the TechStyle Fashion Group comprised of JustFab, ShoeDazzle, and FabKids. It owned fashion boutiques in places like German and the U.K. 2016 was also the year when the remarkably talented and gorgeous supermodel, Kate Hudson joined JustFab.

According to TechStyle’s Chief Marketing Officer, Gold, the startup has a unique open-door management policy with the over 2,000 employees. In 2017, JustFab is well on course to hitting sales revenues of $700M. Its membership stands at over 4.5 members.

Gold remained tight-lipped when asked whether there were any IPO plans in 2018. The CMO just quipped that holding an IPO was an option and anything could happen, in the future.

Meet the Owners

Adam Goldenberg began investing at the tender age of just 13 years. By 18, he’d created and sold a million-dollar gaming company, Gamer’s Alliance. The buyer, Intermix was so impressed by the young tech impresario that they offered him the position of COO. Upon assuming office, Adam went into the history books as the youngest ever COO of a publicly traded tech company. He was just 19 then. Adam’s entrepreneurial spirit saw him leave Intermix after a couple of years. He went on to start successful e-commerce websites like DermStore, Intelligent Beauty, and JustFab.

Don Ressler

Don Ressler is a serial entrepreneur with a brilliant track record of creating successful e-commerce startups. TechStyle’s Co-CEO and Co-Founder sold his first company, to Intermix Media in the late nineties. Don was instrumental in growing the valuation of Intermix Media to a whopping $670M before it was acquired by News Corp.

Don Ressler, Successful Entrepreneur

Fabletics brand was founded in 2013. Kate Hudson and Don Ressler are the co-founders of Fabletics brand. This company specializes in active wear for women. Their fashion line is famous because they have dedicated the line to provide affordable, comfortable, fashionable gear for women.

Adam Goldenberg is also a co-founder of Fabletics Brand. He has been an entrepreneur for a while now, since he was 15 years old, to be exact! Goldenberg has had several successful businesses throughout the years. Don Ressler has also been successful for several years as well. He has bought websites and has done several online projects. Over the years these two eventually developed a close business relationship. They grew a love for fashion, and then finally decided to team with Hudson to create Fabletics.

As for Kate, she is excited to be the face of the brand. Many women love that one of the founders of the company actually wears the product and supports other women. Kate truly enjoys the admiration as a business owner. She plans to continue to uplift other women through fashionable clothing.

Even though Fabletics Brand is doing great, they are still looking for ways to improve. The company is a monthly firm, which gives them lots of freedom and flexibility. Fabletics has confirmed that in the next few months, we should expect to see new products from them. They plan to begin selling accessories. The company believes that selling accessories will appeal to the younger generation of girls which will benefit their market!

October is Breast Cancer Awareness month. This month is celebrated globally. All around the world, people come together to make extra efforts to raise money, bring awareness, and talk more about breast cancer. This past October, Kate Hudson made an appearance at an event held for breast cancer strictly. Hudson has always been a strong advocate for breast cancer. Hudson also made it clear that it is not only her who supports breast cancer, but her whole company.

Kate has decided to sale three two-piece sets designed in FTBC (Fashion Targets Breast Cancer) signature colors. These sets include high-waist leggings, sports bras, Capris sports brands, tanks and leggings. Kate’s goal is to spread awareness and she also wants more research to be completed for breast cancer. These items can be found in all Fabletics stores. They will also be sold on Fabletics’ website. All purchases will go directly towards Fashion Targets Breast Cancer’s benefit.