ClassDojo, an app which facilitates interaction between parents and teachers, has secured $21 million in series B funding. This represents a major infusion of working capital and will allow the startup to proceed on pace with its strategic roll out.
The app was originally conceived in 2011 as a way to eliminate the need for parent teacher conferences. The idea was to create an interactive environment whereby parents could actively participate in their child’s educational experience, not just on a bi-yearly or monthly basis, but every day of the school year. By keeping parents abreast of their child’s daily assignments, participation and school work, ClassDojo allows parents to proactively take part in their child’s education.
The latest funding round was closed by co-founders Sam Chaudhary and Liam Don in late 2015. It will be used to continue strategic development. Many new features have been implemented and continued research into new features, driven by user feedback, will be ongoing.
Some of the app’s present capabilities include the instant update and dissemination of class schedules and activities to parents. In addition, teachers can send parents high definition pictures of students’ class work as well as students’ highlights from the school day.
ClassDojo is an increasingly feature-rich, cross-platform app that solves many problems faced by today’s public educators. The app has a built-in translation feature which will automatically convert all teacher communications to the user’s preferred language. It can also be used on practically any device. It automatically sends notifications to parents such as homework assignments, days off, field trips and even videos of a child’s participation in class that day. All this helps encourage students through positive feedback and the setting of clear goals.
ClassDojo is built around a philosophy the founders refer to as “the growth mindset”. This espouses that all children have the capacity to learn, no matter who they are or what their life’s circumstances. This idea is the guiding vision of an app which seeks to instill the love of learning through positive feedback and constructive reinforcement.
The latest series B funding brings the total capital raised to $31 million to date. The founders have settled on taking the app’s future development in the direction of community formation, much in the vein of social networking. Thus far ClassDojo has remained free to all users. In the future, management will look to monetize the app’s user base through offering premium, value added features. Such features may include transaction fees or even directly selling school supplies to parents.