Don Ressler Transforms the E-Commerce Fashion Industry

Anyone that has gotten into the fashion industry knows that it is a fascinating field. For one to succeed in selling fashion, one has to be innovative and creative on LinkedIn. Fashion is all about mixing one’s needs and wants. Everyone obviously needs clothing, but people never need clothing that is good and attractive. Style creates a desire for people to dress in beautiful and good clothing. That is why the primary method of selling fashion is through advertising. Don Ressler has shown lots of expertise when it comes to the e-commerce fashion. He has managed to build a highly successful e-commerce fashion brand known as JustFab.

Don Ressler’s journey with the e-commerce platform started in 2001. He had little skill in managing an online-based business and put his company on sale. Don Ressler sold the firm in hopes of a bigger and better idea. Intermix Media bought FitnessHeaven.com, Don Ressler’s company. During the sale, Don Ressler interacted with the Chief Operating Officer of Intermix, Adam Goldenberg. Adam Goldenberg had an extraordinary vision. Don Ressler was highly passionate about the e-commerce platform. The two joined hands and formed their first company under Intermix Media. The firm was known as Alena Media. The company became highly successful and was able to generate millions of dollars.

Intermix Media acquired new owners in 2005 and Ressler along with his partner had to leave the startup. They went forth and started the famous Intelligent Beauty. Intelligent Beauty has since grown and funded the opening of branch company JustFab. JustFab is a leader in the e-commerce fashion marketplace on TechStyle.com. The firm operates in a different business model by focusing on subscription. The company received huge funding at its start and was able to have a quick launch. Within the first year of operation, JustFab had already acquired 6 million members.

TechStyle had its first location in the South Bay. The site was randomly chosen but was necessary for the first stages of business growth. It came about because Don Ressler and Adam Goldenberg were brainstorming ideas in Manhattan Beach. They decided to call it Just Fabulous. When the business grew, they moved from the couch at South Bay to a conference room in El Segundo. The location was ideal because it was close to an airport and had easy access to the beach. Don Ressler is today a very busy man. He serves as the co-CEO of JustFab. JustFab has expanded and opened other companies such as FabKids, Fab Shoes, and Fabletics. Source: https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/

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