Omar Yunes: Transforming the Mexican Franchising Scene

Omar Yunes, a franchisee of Sushi Itto, has won the prestigious Best Franchisee of the World award, in a competition held last December 5 in the historic city of Florence, Italy. He was awarded because of his contribution to the brand that he is representing. He began to franchise the Japanese food chain when he was only 21, and his franchise has grown into 13 different franchise unit scattered all throughout the cities of Mexico: in the capital Ciudad de Mexico, and in the cities of Puebla and Vera Cruz. It represents roughly 10% of the total units that the brand has. Omar Yunes stated how proud he is about the recognition that he received, but emphasized that his 400 employees has made it possible for them to innovate.

34 nations attended the said event, and each competitor is being evaluated as to how their franchise affects the network, including the influence, knowledge contribution, savings, employee motivation and business model. It was explained by organizer of the event that Omar Yunes won the highest award because of the fact that he is acting as an important factor that would enact a huge change in the franchising-franchisee relationship, as well as in the entire industry. Achieving a better understanding and management of the information also contributed to the success of the franchise, which had laid down clearer measurement of each unit and how they will perform. The CEO of Sushi Itto, Benjamin Cancelmo, had thanked Omar Yunes for taking care of their brand, and commented that the awards are just manifestations on how they focus on customer service, alongside giving quality food and unique hospitality.

This award would also have a positive impact on the Mexican franchising industry, as their brands and products would now obtain access to the global market, and not just focusing on a regional or national basis. Analysts believe that people from overseas would soon contact Mexican businesses, especially food ventures, to open up stores in their respective countries. It would definitely bring more investment to Mexico, and would benefit not just their economy but also the local population and their unique culture.

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