BFW, or Best Franchisee of The World, is an event that showcases the worlds best franchise owners. Judges look for numerous characteristics when judging the different competitors. They want to see a Franchisee who can take control of a franchise and change the direction of the company. Somone who can encourage and motivate employees to work and a unique way that offers something other than just a pay check. Judges also want a Franchisee who will save money and contribute a great deal of knowledge. Omar Yunes successfully demonstrated all of these characteristics and then some. CEO of the Sushi Itto brand spoke about the companies relationship with Omar Yunes, saying that he has done a fantastic job of improving customer service relations for the better. Omar Yunes was also singled out as having revolutionized the relationship traditionally seen between Franchise and Franchisee.
Another Mexican native who was mentioned during the Best Franchisee of The World event was Iván Tamer. Ivan Tamer is Franchisee of Prendamex and was successful in implementing a new series of tools to help market the network of Pawnshops he controls. Similar companies and Busniess have adopted these tools for their own markets and the copycat businesses have also been successful. Both Ivan Tamer and Omar Yunes are some of the first franchisees from Mexico to finally gain international recognition for their great accomplishments.