Doe Deere is the founder and current CEO of the wild and crazy makeup company Lime Crime. She is known as the “Queen of Unicorns” and can be spotted in a crowd with her bright blue, purple, pink, orange, or green hair and matching lipstick. Doe Deere is her own person and there’s no one like her. Her love for fun makeup and her desire to be the best version of herself is what has driven her makeup company and brought her the incredible success she’s seen in the last ten years.
Doe Deere has somewhat of an unusual origin story. She was born and raised in Russia. At the age of 17, she moved to New York to become a musician and attend FIT (Fashion Institute of Technology). She ended up in a band where she would ultimately meet her and fall in love with her husband. Though the band did not see the success that Lime Crime has seen, it’s what ultimately steered Doe Deere to the makeup world.
Doe Deere always found that she loved bright colors but she couldn’t find any in the popular makeup stores. The natural look was very much in and beige lipsticks, clear glosses, and brown eyeshadows were what lined the shelves. Being the unicorn she is, Doe Deere wasn’t willing to just conform and buy what the stores were selling.
So she began to make her own makeup! Doe Deere found that it wasn’t as hard as she expected and she realized that other women her age were also gravitating towards the bright colors rather than the natural looks that lined the shelves. And thus Lime Crime was born!
Doe Deere says she’s always had a knack for business. When she was thirteen, she sold temporary tattoos to her classmates. Her marketing strategy was as simple as wearing them herself and convincing her classmates they were cool. Then, she sold them to her classmates effectively starting her very first business. This marketing strategy served her well in the future as she began to wear and popularize the makeup she made herself, the same makeup that would make up the foundation of Lime Crime.
Doe Deere’s best piece of advice to young women aspiring to business is to follow your passion. She always had a passion for bright makeup so she followed it and it’s brought her immense success. Doe Deere believes that you’ll find the best success by pursuing what you love (http://inspirery.com/doe-deere/). She believes that there is something unique about everyone and that can be used to make the world a better place.
Lime Crime is now a popular makeup company that sells bright makeup for “unicorn” women. They are Leaping Bunny certified meaning that their production is 100% cruelty free and vegan friendly. They have done their part in donating to charities for animals and making sure they are well cared for. Lime Crime is constantly expanding and releasing new products. You can find their products on their site limecrime.com.