JHSF is a Brazilian real estate firm that focuses on development and management of shopping malls and high-end residential properties. The company was established in 1972. Many investment projects initiated by JHSF target Brazilian high income segment market, as well as other countries like the U.S. and Uruguay. It was the first real estate firm in Brazil to prioritize its operations in the development of malls, hotels and restaurants, an airport and real estate properties. Since JHSF commenced operations, it has developed over 6 million square meters of land.
Investment in Shopping Malls
JHSF began investment in shopping malls in 2001 where it developed Sao Paulo based Shopping Metro Santa Cruz. The mall is considered as the first in Brazil have a subway station integrated with it. In 2003, José Auriemo Neto became the leader of the company at the age of 27. The young executive intensified the company’s potential of investing in the high income market. José Neto, popularly called by his nickname Zeco, developed the firm’s parking lot, Park Bem when he was 17 years old. In 2006, the company began construction of Cidade Jardim Complex, where Shopping Cidade Jardim is located, the largest luxury market in Brazil. The complex has Park City Garden, consisting nine residential towers, and the city Garden Corporate Center consisting three commercial towers.
Biography of José Auriemo Neto
José Auriemo Neto is a Brazilian entrepreneur currently serving as the chairman and CEO of JHSF. Under the leadership of Auriemo Neto, the company has made huge investments in commercial buildings, hospitality facilities, shopping and retail projects. Apart from the Cidade Jardim complex, JHSF was also developing two other major projects in Sao Paulo. Read more about JHSF.
In 2009, José Auriemo Neto led the company into signing agreements with other investors including Jimmy Choo, Pucci and Hermes in order to expand the firm’s investment portfolio to retail outlets. In 2012, JHSF launched Valentino and RED stores after conclusion of a partnership deal with valentine. José Auriemo Neto studied at FAAP University in Sao Paulo. He began working at the company while he was still a teenager in 1993.
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