Don Ressler is a well-known innovative business person who has currently established many start-ups, which include the Intelligent Beauty and other affiliated companies. Ressler’s first enterprise was known as FitnessHeaven.com, and he later sold the business to the Intermix Media. Mr. Ressler then created a partnership with the COO of Intermix, Adam Goldenberg, by establishing the Alena Media. The main services of the company were to provide e-commerce and marketing presentations. Intermix Media was later purchased by the News Corp in 2005. The company mismanaged the Intermix Media, and this made Goldenberg and Don Ressler explore other business openings.
The two entrepreneurs were highly skilled in the upcoming online marketing sector, and this made them start a branding firm that they could manage anonymously. The looked for professionals who were formerly employed by the Alena media, and after a lengthy discussion, Ressler and Goldenberg started Brand Ideas, which was later transformed to be Intelligent Beauty. The branding enterprise first created the DERMSTORE, which mainly offers cosmetics and skin care. Two years later, they started SENSA, which primarily deals with weight loss. The founder of Intermix was made to be the CEO of the company, and Dr. Alan Hirsch was in charge of the manufacture of the products. DERMSTORE and SENSA are performing well in the markets even though Intelligent Beauty has not been very successful. Ressler and Goldeneberg funded themselves during the first two years and the Technology Crossover Ventures later offered a $43 million investment.
In 2010, Intelligent Beauty then founded JustFab, which is a third party enterprise. The company was given $33 million by the Matrix Partners. Kimora Lee Simmons was made to be its creative director. JustFab had gathered about 4 million members by December 2010. The e-business had gained over 6 million members in April 2012, and its co-founders got a $76 million funding from the Intelligent Beauty, Matrix Partners, Rho Ventures, and Crossover Ventures.
JustFab then started looking for ways that it could reach other markets. It noted that most of it clients had children and in January 2013 they began the FabKids. It then purchased The Fabs Shoes, which is a European fashion e-business website. The Fab Shoes added approximately 500,000 clients from Spain and France and 1.5 million more from the Germany and UK markets. JustFab gained about 3 million members in Europe by the close of 2013. The company then started Fabletics in October 2013 using a $40 million funding that it had received. Fabletics mainly offered athletic wear. JustFab also acquired the ShoeDazzle. The company opened physical stores in August 2013 to ensure that the clients access products quickly. The investment that has been made in the company is worth about $250 million.
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